Bonsai is looking for a Content Lead & Strategist to help our marketing team create clear and inspiring content across the customer journey. You will have responsibility for everything from SEO landing pages and blog posts to emails and ebooks to copy in the product's UI.
You will be equally strategic — in having a vision and setting a long term plan for our content, as well as creating style guides — and tactical — in creating the content yourself and managing teams of freelancers to create the content as well.
Interested in learning more? Read on below!
👋 Who are you?
- You're a seasoned copywriter and long form writer, a master of both disciplines
- You have a passion for SEO and deep understanding of how search engines sort and rank content
- You like working with content partners and finding creative ways to build new backlinks
- You enjoy crafting a brand voice with clear, consistent, and powerful communication across channels
- You’re no stranger to an email subject line and understand life-cycle marketing
- You’re excited to work as part of a small team, helping to build a lean, mean content machine (sorry, couldn’t resist)
- You understand the value of good UX and microcopy, and value the relationship between psychology, the user journey, and the written word
- You have experience working with SaaS products, and understand your ARRs from your MRRs
- You have experience working as part of a remote team
📝 What will you be doing?
- Working alongside our SEO team to grow our organic channels by creating valuable content for freelancers and small businesses
- Writing articles, optimizing landing page copy, and tweaking micro-copy within our product
- Working with our talented freelance writers to help scale our content production
- Promoting the content we produce and working with the SEO team to develop scalable link building tactics
- Writing guest posts for our favourite blog partners
- Helping to develop our brand voice: who is Bonsai? What do we stand for? How do we speak to our audience?
- Co-developing strategies for using content across new channels such as Youtube & Linkedin
- Speaking with customers to write customer stories and case studies to promote across different channels
🌲 What is Bonsai?
Bonsai is a freelance business management platform used by 200,000+ freelancers across the world. It takes care of a freelancer's boring admin work - contracts, proposals, invoices, payments, accounting & taxes - so they can focus on getting actual work done and make $$$. We're backed by some of the world's best investors), are profitable, and are 100% remote across 8 countries.