WHAT IS AN ONLINE COMMUNITY MANAGER JOB?
An online community manager (OCM) is responsible for building, growing, and managing a community around a particular brand or product. This role is becoming increasingly important in the digital age, as more and more businesses are realizing the value of having an engaged online following. The OCM is the face of the brand's online presence, and their job is to foster relationships with customers and create a sense of community among them.
WHAT USUALLY DO IN THIS POSITION?
The day-to-day tasks of an OCM vary depending on the brand they work for and the size of the community they manage. However, common responsibilities include monitoring and responding to social media comments and messages, moderating online forums, creating engaging content for social media channels, and analyzing community metrics to measure engagement.
TOP 5 SKILLS FOR POSITION
- Strong communication skills
- Excellent writing skills
- Ability to multitask and prioritize
- Analytical skills
- Customer service experience
HOW TO BECOME THIS TYPE OF SPECIALIST
To become an OCM, a degree in marketing, communications, or a related field is preferred. However, experience in customer service, social media management, or community management can also be beneficial. Additionally, it's important to have a strong understanding of social media platforms and the ability to analyze data and metrics. Networking and building relationships in the industry can also help individuals break into this career path.
AVERAGE SALARY
According to Glassdoor, the average salary for an OCM in the United States is around $50,000 per year. However, this can vary greatly depending on the size of the company and the level of experience of the OCM.
ROLES AND TYPES
Online community managers can work for a variety of companies and industries, from tech startups to non-profit organizations. Some OCMs work as freelancers, managing the online communities of multiple clients. Additionally, there are different levels of OCM roles, ranging from entry-level positions to senior management positions.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
The most popular locations for OCM jobs in the United States are typically in major cities, such as New York, San Francisco, and Los Angeles. However, with the rise of remote work, it's becoming more common for OCMs to work from anywhere in the country.
WHAT ARE THE TYPICAL TOOLS
OCMs typically use a variety of tools to manage online communities, including social media management platforms like Hootsuite and Sprout Social, website analytics tools like Google Analytics, and customer relationship management (CRM) software like Salesforce. Additionally, OCMs may use online forums and messaging systems to communicate with community members and track engagement metrics.
IN CONCLUSION
As more and more businesses invest in building online communities, the demand for skilled online community managers is only expected to grow. If you're interested in a career in digital marketing and have a passion for building relationships with customers, becoming an OCM could be a great career path to explore.